Elettra Fiumi is a director, producer and editor. Her documentaries focus on portraits that explore themes of discovery, innovation and sense of place. She’s told the stories of people, brands and places across nations and industries, including in technology, adventure travel, fashion, art, architecture and education. She has worked on horseback, in a war zone and through white water rapids.
Prior to Fiumi Studios, she co-founded and ran Granny Cart Productions for over five years. She started her career as a print journalist at American Express Publishing, for Departures, Black Ink and Travel+Leisure magazines. Elettra is an alum of the Columbia Journalism School, Mount Holyoke College and the International School of Florence. She speaks English, Italian and Spanish fluently and has working knowledge in French. She is based in Lugano but can often be found in Italy and elsewhere.
Elettra grew up in Florence, the cradle of the Renaissance. Her childhood was a mix of this city’s strong sense of history, beauty and art, but also of invention. As a child, she was dragged around to screenings at the Florence Film Festival that her parents founded and directed. At home, her parents ran a subtitling company based on her father’s invention of the first digital subtitling system. There, too, she was surrounded by films and the multilingual translators who worked on them. In her work, she loves to integrate a sense of the future and invention with a flavor for history, symmetry and what roots us.
Ever since moving to Switzerland and founding Fiumi Studios, Elettra has built a strong and passionate team, whilst also teaching various production and journalism related classes as an adjunct professor at the Franklin University Switzerland. She’s also involved in many different associations: she’s part of the executive committee of the Swiss Women's Audiovisual Network (SWAN), has founded the Italian branch of the Video Consortium organization, has collaborated with the Business Professional Women (BPW) association and had a video column in the magazine Ticino Management Donna.
Read more behind the scenes with an article by Elettra Fiumi in The Florentine, an interview with Elettra on the Lugano Dance Project booklet by Italian movie critic Marco Cacioppo, Girl In Florence and Deine Korrespondentin. And here are some articles relating to the exhibitions associated with her personal documentary on the archives she discovered of her father’s work with Gruppo 9999: